When Durham Region’s Taran Sambi and Sonia Salamone needed to show off the region’s massive appeal to real estate developers, they knew the task called for a big event to shine a light on the region’s immense development potential.
The problem? Covid-19 made it impossible to host a showstopper event that truly communicated the amazing opportunities available to developers in Durham’s eight municipalities (Pickering, Ajax, Brock, Clarington, Oshawa, Scugog, Uxbridge, and Whitby). Or so they thought.
The solution? Durham Region put out a request for proposals to agencies to create its first virtual Durham Region Realty and Developer Event to appeal to site selection companies. Taran and Sonia wanted the virtual event to pack the punch of an in-person one, but pivot to the strengths of a remote meeting on Microsoft Teams.