A Stronger Online Presence. A Lighter Load for Your Team.
Help people find your organization, understand what you offer, and take the next step. Lai and Associates brings website design, content, SEO, and marketing support together, from a focused project to an ongoing team.
Your audience shapes what your website needs to do. We bring your website, content and marketing together around the people you need to reach, with support that fits your team.
Make it easier for prospective customers to understand your services, see why you are a good fit, and get in touch. Bring your website, content and marketing into a clearer path from first impression to enquiry.
Help people find programs, understand eligibility and know where to go next. For Community Health Centres and nonprofits, clear, accessible information and practical publishing support help keep the community informed.
Help residents find timely information, understand services and reach the right department. Organise content around common questions and tasks, with support for the people keeping it current.
WEBSITES & MARKETING
You do not have to replace everything to make progress. Start with the part that needs attention, or bring several services together under one coordinated plan.
01
Build a website that presents your organization clearly and helps visitors take the next step. We can create a new site or improve an existing one, with design, content, and navigation that work together.
From service pages and enquiries to program information and public resources, the focus is on a website that is useful to visitors and manageable for your team.
02
Keep the day-to-day technical work from becoming another job for your staff. Managed hosting, maintenance, and support help keep your website dependable.
Security is part of that care. Timely updates, security monitoring, backups, and website hardening help reduce common vulnerabilities and support recovery if something goes wrong.
Choose technical care when your team handles content, or add help with updates when keeping information current takes more time than you have.
03
Give people clear, useful reasons to choose you, contact you, or use your services. We plan and create service pages, articles, case studies, and other content, then help the right audiences discover it through search.
SEO connects what people are looking for with what your organization offers. Ongoing support includes practical improvements and reporting that explains what changed and what comes next.
04
Bring strategy and delivery together when your needs extend beyond the website. Get help with campaign planning, paid advertising, email, design, landing pages, and performance reporting.
An agreed plan keeps the work connected to your priorities. Where a campaign needs video or other creative, we can coordinate with our multimedia services.
Help more people find information, understand your services and take the next step. We identify and address accessibility barriers on new and existing websites, with practical improvements guided by recognised accessibility standards.
Identify barriers and prioritise improvements around the people using your website.
Address issues with navigation, readability and forms that can make important tasks harder.
Get guidance for everyday updates, with ongoing accessibility reviews available as part of an agreed service.
Some organizations need a specific job finished. Others need reliable help every month, or a team that can work across several marketing priorities. Choose the relationship that fits the work.
Launch or refresh a website, improve important pages, develop a content campaign, or address a clear search-visibility problem. We agree the deliverables and price before the work begins, with a clear handover at the end.
Keep useful content and search improvements moving with a focused ongoing program. We set priorities, agree what will be delivered, and review the results so the next round of work has a purpose.
WHEN YOU NEED MORE
Add planning and hands-on support across content, search, design, campaigns, and your website. It is a practical option for teams that need several skills without coordinating a separate supplier for each one.
Start with the help you need now. You can add ongoing support after a project, or begin with a broader marketing relationship. We will agree the scope and delivery priorities together.
DIY and AI website builders can help you get pages online quickly. The harder part is knowing what those pages need to achieve—and how they fit into the rest of your organization. Clear content, search visibility, accessibility, and connections to your forms, booking systems or customer tools all need planning. We bring those pieces together, so your website helps people find you, use your services and take the next step—with support to keep it working as your needs change.
A Clear Plan
Decide what your website needs to say, organise the information and move the work forward with a clear plan and an agreed point of contact.
Content That Gets Finished
Your team brings the knowledge and approvals. We help turn your ideas and expertise into useful pages, without adding another role to an already busy employee.
Care Beyond Launch
Keep your website current with updates, security hardening and ongoing improvements. Even AI-built sites need appropriate access, information handling and maintenance; professional care helps reduce risk as the site changes.
Lai and Associates brings technology, communications, and practical support into the same conversation. We take time to understand how your organization works, who it serves, and where your team needs help.
Our clients value clear communication and coordinated delivery. This feedback reflects their experience of working with Lai and Associates across their projects.
“A very professional, organized and coordinated team. Their expertise and dedication have been instrumental in driving our projects forward. They consistently go above and beyond to solve problems, often anticipating our needs before we even voice them.”
Lemoi PetersCorporate Executive Asst, Parkdale Queen West CHC
You will always know what we are working toward, what is included, and where your team will be involved.
We discuss your audience, current website or marketing, and the outcome you want. You do not need a technical brief to start the conversation.
We recommend a practical scope, explain the work and responsibilities, and provide a proposal. Your priorities and the support you need shape the engagement.
We develop the work with your input and agreed review points. At handover or launch, we make the next steps clear, including training or ongoing support where included.
Yes, where the existing site is a suitable foundation. We can help with content, navigation, key pages, search visibility, and other focused improvements. We will review what is there before recommending a refresh or a rebuild.
Yes. Content and SEO can be standalone projects or ongoing programs. A website rebuild or hosting move is not a condition of working with us; we will confirm the access and support needed for the agreed work.
Pricing depends on what needs to be done, including content, functionality, the size of the project, and the support involved. We discuss those needs and provide a scoped proposal. Project fees, ongoing services, and any separate costs such as advertising spend are explained before you commit.
No. You can engage us for a defined project. If ongoing care, content, SEO, or broader marketing support would be useful, we can discuss those options separately.
We plan website work around the people who will maintain it. Editing access, training, and handover are agreed as part of the project. You can manage routine content yourselves, ask us to help, or use a combination of both.
Yes. We can assess your website and make accessibility improvements within an agreed scope. Accessibility requires ongoing attention as content, features and third-party tools change. We do not offer a blanket guarantee of legal compliance; we explain what has been assessed, what has been improved and what needs continued attention.
For ongoing marketing and SEO, reporting connects the work completed with the measures relevant to your goals. That may include search visibility, enquiries, use of key information, or campaign response. We explain the findings and recommended next steps, rather than simply sending a dashboard.
We can review priorities and adjust the scope with you. New work, changes to support, and any related costs are agreed before they are added. Access, ownership, and handover arrangements are set out in the engagement so responsibilities stay clear.
Tell us about your website, your audience, or the marketing work you need help with. Whether you have a specific project in mind or need help choosing a starting point, let’s talk about a practical next step.
CustomerSuccess@LaiAndAssociates.ca
1315 Pickering Parkway, 3rd Floor
Pickering, ON, L1V 7G5, Canada
+1 647-956-8130
Riverside Drive,
Coral Springs, Florida, 33065, USA
+1 833-326-0834
